Revised Timeline (as of 8/29/22)

(Dates may be subject to change) 

RFP Issued - Friday, July 1, 2022 

Question Submission Period - Friday, July 1 – Friday, July 22, 2022 by 5:00 pm 

Answers to Questions Posted - Tuesday, July 26, 2022 by 5:00 pm 

Proposals Due - Friday, August 12, 2022 by 5:00 pm 

Proposal Scores Due - Wednesday, September 7, 2022 by 5:00 pm

Deliberations - Thursday, September 15, 10:00 am - 1:00 pm

Award Decision Finalized - Tuesday, October 11, 2022 

Appeals Period: Tuesday, October 11, 2022 - Tuesday, October 18, 2022


The Question Submission Period for the RFP closed on Friday, July 22, 2022 at 5pm.  Answers to all questions submitted during the Question Submission Period can be found here. The DCYF staff will no longer accept nor answer any questions related to this RFP.

Credible Messenger Life Coaches for Justice-Involved Young People & Whole Family Support for Justice-Involved Young People and Their Families Request for Proposals

Updated: 10/11/2022

Here are the RFP award recipients:

Credible Messenger

  • Bay Area Community Resources’ PUC Credible Messenger Life Coaching Program

  • Success Center’s Credible Messengers to Enhance Supports for Youth Program

  • Renaissance Parents for Success’ Changing the Culture Program

Whole Family Support

  • Young Community Developers’ Flexible Fund Program

  • SF Pretrial Diversion’s Fortifying Families with Funding Program

  • City Youth Now’s Personal Empowerment Program

Revision Issued: 7/15/2022 | 8/29/2022 | 09/28/2022

DCYF and the San Francisco Juvenile Probation Department (JPD) have released the Credible Messenger Life Coaches & Whole Family Support Request for Proposals (RFP).

This RFP is a collaboration between JPD and DCYF to fund robust programming and services in two distinct program areas:

  1. Credible Messenger Life Coaching. From similar backgrounds and speaking the same language, credible messengers are able to break through to young people in the juvenile justice system and form powerful, transformative, personal relationships. With the development of trust over time, they are able to equip young people with new tools to manage their emotions and behavior and support to navigate the juvenile justice system. Credible Messenger Life Coaches are not a substitute for education, employment, housing, or substance abuse treatment or traditional case management and service brokering services. They are also not a substitute for probation officers or hall counselors. Life Coaches have been identified as an important component, and an integral relationship, in supporting growth and healing, providing young people with motivation to take ownership of their lives and the opportunity to thrive. The RFP will fund two models of credible messenger life coaches: an in-custody model and a community model.

  2. Whole Family Support. Historically, San Francisco has not adequately supported families of young people in the juvenile justice system. Routinely, families are not centered in the case planning process, and do not receive the support they need and deserve to understand their child’s court case and advocate for their needs. Family and youth needs must be addressed for a youth to thrive and that all interactions with the system should allow for youth and families to achieve a high level of well-being. This RFP seeks to fund programs that currently provide or have the capacity to provide programming, support, and services in the following areas:

    • Peer Family System Navigation Services, especially for families navigating the juvenile court process

    • Whole Family Therapy and/or Family Wellness & Bonding Activities

    • Young Parents Parenting Programming & Support

    • Flexible and direct funding for juvenile justice-involved young people and their families 

All applications in response to this RFP must be submitted via DCYF’s Online Application System, as detailed in the RFP Document. The deadline to apply is Friday, August 12th, 2022 by 5:00 pm.